And still every respected review site says OLED.... but don't let that sway you, we have a poster here who knows best. (that study he is swooning over which mentions the lg still being the best by the way, is on last years model too). There are other tests of course, such as input lag and viewing angle, clouding etc... but lest ignore those too.
Those Sony sets mentioned are decent enough if you are in a budget I guess, but I'm not.
The only Sony's I would buy would be the A1 (OLED) or the ZD9B, otherwise it would be a QLED from Samsung or one of the better Panasonics.