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Xbox has the basics to start with. I would start by increasing the first party studios and having company owned IPs developed (between Xbox and Microsoft there are a lot of IPs to use). Bringback lionsgate and making Rare a true studio again would be a major part of it. Work on bring scalebound back to a active project. The idea would be to build Atleast 12-16 IPs that are the back done of the systems and that you don't need to rush projects while you have enough to release a few "exclusive" titles a year. And have a variety of categories for the IPs.
While you are working on getting the first party studios up and running, make deals to have second party games for the system.

Then once we have enough first studio games, work on getting into a cycle for releasing them
Examples
Group 1 (action/shooters I.e. Halo, gears, mechassault, brute force)
Group 2 (action/adventure I.e. Crackdown, sea of thieves, state of decay)
Group 3 (role playing/strategy I.e fable, lost odyssey, halo wars)
Group 4 (racing/vehicle based I.e. Forza, horizon, crimson skies)
Group 5 (family/kids I.e. Zoo tycoon, ori, max and brotherhood)

Make them the basic groups for the first party studio games and release a few every year.
group 1 & 2 should be able to have 1-2 games a year. Group 3 & 4 should be able to do 1 game a year. Group 5, would be the most mixed group. It would have 3 to 4 releases a year. But all the games don't need to be top AAA titles.
Rare has a lot of titles, that would also be reused and make a line of games, make a line of games called Xbox classics and sell the original in the live store for $7.99?, then make new games with the IPs and sell the. For like $34.99. To help save costs, the games don't need the state of the art graphics, but a good game play and the Xbox classic line would be a huge selling point (a new battletoads, bonkers). At this point you are adding 10-12 exclusive games a year easily and you are covering all the price points (arcade, mid, and AAA titles).
Then add in a few second party games in, and your looking at 12-15 games a year, you can release them throughout the year, so you always releasing exclusive not available on the PS4/Switch.

Next I would add full keyboard/mouse support for the Xbox. Then unite the Xbox/PC store under the Xbox brand. And expand the play anywhere program. Work on getting the indie developers to sell the "play anywhere" and they can be sold for the Xbox/PC market in 1 store. The Keyboard/mouse support will open up more "PC" games to the Xbox system. And have multiplayer available for all the games for PC/Xbox United for people that get the games with "play anywhere". (People would have a choice to pick all players/PC only/Xbox only/controller only in settings for multiplayer).

For the next system (just calling it Xbox). It would be based off a modular system. When you buy the system for a first time, you would get the chassis and all the components. The advantage of the modular system would be say the base system is 4K, but during the next cycle 8K because with new higher option. Instead of needing a new console, a person would be able to just buy the needed modular part, and replace the needed parts. (I know some people wouldn't care for this modular system, but this would but a end to the console cycles for the most part). And the plus side if everything is modular plug in system that would be easy to charge parts, if something goes in your Xbox, you nolonger need to send it in to be fixed or buy a new one to get the higher level. And the biggest advantage is that all games from this point would always work on the Xbox now forever.