Jihad literally means "to strive for". A parent working 80 hours a week so their children can live without worry is jihad. An institution creating soup kitchens and feeding the poor is jihad. There are millions of examples of Jihad.
Unfortunately, the only section of it that is in focus by anyone is the "fighting for the defense of your neighbors" example. And by the looks of it, Turkey is going to follow in these steps as well. They're not teaching the true meaning of Jihad, rather, they're teaching and focusing on an extremely minute example of Jihad.