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Jordan is the greatest basketball player of all time is a myth created by Orange Gatorade commercial and the Nike Jordan marketing campaigns. Numerous legends of the NBA including Magic, Kareem, Dr J., Larry Bird, Bill Russell and Wilt Chamberlain do not rate Michael Jordan as a top 5 player of all time. Players like: Charles Barkley and Scottie Pippen claim Michael Jordan is the greatest because their legacies are boosted by claiming Jordan is the greatest. Is Michael Jordan the greatest or not the greatest NBA player of all time?