The whole women, seniors, and parents are a central part of the Nintendo audience is a bunch of revisionist history anyway. Nintendo in the 80s was mainly played by young boys who were basically the hardcore gamers of the day. The only thing that's really changed today is those kids continued gaming into their teenage/20s/and even 30s so the industry expanded mainly because of that.
This is fairly accurate of what it was like back then.
Your parents didn't play Nintendo regularily, it was something that mom/dad maybe tried once, sucked at, you laughed at them, and didn't want you playing too much and that was it.
The Wii is the only system Nintendo has really ever made that was aimed expressly at those different non-gaming demographics, but that market is gone now because smart devices took that audience away. Switch is just Nintendo returning back to their roots if anything, a more gamer centric device that doesn't rely on casuals to drive adoption. The only main difference today is "kids" aren't the extent of the market anymore, you have kids who become teenagers and adults who maintain enthusiasm for video games for years and years, that was not really prevalant in the NES era, it was mainly kids.
