How Sony could counter the Switch!

[KBG29]

Sony doesn't necessarily need to counter the Switch, but they do need to offer a broader range of devices.

I think that a PS4 Portable absolutely needs to happen once 7nm chips are available. The current PS4 Slim only uses about 60 Watts in the heaviest gaming, they will easily be able to drop this down below 20 Watts with a 7nm APU, and newer lower power higher density RAM chips, among many other improvements and reductions over the next few years, and with the removal of parts not needed for a portable. The $300 price point may even be high by 2019.

They also should offer PS4 in a Tablet/Laptop form and offer a 4G variation of the PS4 Portable that can be used as a
Phone.

Eventually, all Sony products should be using a standard and scalable chipset customized for each device, and running on the PS4 OS. Sony should be building a unified ecosystem, so whether you buy a TV, laptop, console, camera, phone, car audio deck, or any other Sony product, they all work together harmoniously. All Sony products should be able to run PlayStation games, as Sony should be leveraging its assets and content to create higher demand for all of their products. It is not about selling PS4 consoles, it is about getting as many people on your hardware, your OS, and your ecosystem.

That is how Sony should not only counter the Switch, but compete in every market of the industry. They are already in all the markets above, but right now they are battling themselves, moving all products to a scalable chip set and a unified Sony OS, will drive revenue and profits well beyond record highs. Which in turn means more new games, more new IP, and more new ways to play.