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Combination of a few things. Ironically the PS2 was actually the least powerful console of its generation, but it redefined the industry with DVDs. Sony was one of the inventors of DVDs so it was also the cheapest DVD player. Same thing occurred with the PS3. Sony was one of the inventors of Blu-Ray. So entertainment wise, Sony with the Playstation was at the forefront of the industry. Combination of that along with the best catalog of exclusives, as well as rivals just shooting themselves in the foot.