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coolbeans said:
You're quite literally talking about one of the best-selling games of all time, still going quite strong in that respect after MS purchase, with some very effective merchandising. Not "shot in the foot" by a long shot; however, I would say not investing that 2.5 bil, or even half that, on making new studios MIGHT have been a less beneficial business decision for them in the long run. Just think of another Halo-level gold mine they could be possibly missing out on.

You act like they only have 3b to spend..