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PSVR is an investment in things to come; cutting their teeth on the tech and design language while getting in on the ground floor of the medium. I see this incarnation as the trial run so that they can be experienced and prepared when mass market hardware is ready to do it right (better and cheaper). I don't think it's important to Sony that PSVR 1.0 is wildly popular and successful (how could it be at its price and requirements?) but that they build a foundation for when the technology matures. PSVR in the long run will be as successful or unsuccessful as VR itself.