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Nintendo really is very odd.

"Sir? Publications want a lot of answers concerning the Switch."
"Eeeeh? I don't know. I haven't thought about that stuff. Show them the ice cube thing!"
"But consumers have questions about the online--"
"Hey! Let's go see Mimi-chan at the hostess club! Are you too good to drink with your senpai?"
"..."

I think it goes something like that.

It's fine, I guess, as long as they do some kind of secondary "reveal" well before launch but I don't understand the line of thought with holding so much back. First impressions are important.