This is what people rightly said after the initial reveal. If there is bad news, like the price, battery life and paid online, get that out early so people can come to terms with it, and then focus harder on the games at the show. The compliment sandwich technique.
They wasted 10 mins on bad news at their conference
I agree with that strategy, but they really underwhealmed on the game reveals. They spent 10 minutes on 2 games that could have been on the Wii and declined to even show Mario Kart in the presentation. I know it's a port, but it's more exciting than pretending to chomp on a sandwhich.
Who else can't wait until Fire Emblem Switch!