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Darwinianevolution said:

This trailer acomplishes everything a great trailer should. Many movies don't get trailers as good as this. And it's about 2.30 min only!

-Telling what the plot's about? Check.

-Show off the mechanics? Check.

-Show the world that you're going to explore? Check.

-Get you hyped for the game? Check.

Seriously, the Skyrim trailer is freaking awesome.  The music and editing work together perfectly to bring the hype.  And the best part?  It's HONEST hype!  It *looks* like gameplay, it shows you what you are actually getting!  So many trailers these days bring hype with a asterisk, cause they are clearly highly scripted, enhanced, often straight CGI, and completely unrepresentative in every facet and painfully obvious that that's the case.  Also, that FUS RO DAH!  was awesome cause it completely sold me on the Shout system, which had sounded awkward and weird before.  And that moment when the music goes from cool to freaking EPIC is just the single most memorable trailer moment ever. 

I have similar feelings for the first three Xenoblade Chronicles X trailers.  The announcement is especially memorable just for blowing my mind so many times!

Though the E3 trailer was pretty amazing as well!