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StarOcean said:
As the older generations die out Mario will be more recognizable. However, I always felt like Pikachu was more identifiable than Mario by a long shot.

for younger generations maybe, but believe it or not a tonnnnnn of people from the age range of like 40-80 who I speak to on a regular basis have no idea who Pikachu is. like if you show them a picture of Pikachu they will recognize it sort of and be like "Pokemon?' but many don't know the name of that particular Pokemon

Mario is far well recognized because he is an individual mascot. Pokemon as a WHOLE may be as recognized as Mario but its popularity is spread between a bunch of diff characters (Charizard, Squirtle, Meowth, Snorlax, etc etc)