Iron Man isn't on that level just yet.
Spider-man is a FAR #1 in popularity.
Batman is #2
It's not just about the movies. It's the comics, merchandise, and movies combined that create the popularity level.
For every 3 items Batman sells, Spider-man sells 9.
Now, don't get me wrong, Iron-man is on the rise. But only time will tell if Ironman can get past spider-man. Marvel already tried pushing someone over Spider-man with Wolverine. But ever since 2014 Marvel seems to have stopped trying to push wolverine hard.
Honestly, Deadpool has a better shot than Ironman to become Marvel's most popular. Besides, Deadpool is the guy Marvel is trying to push now since they gave up on Wolverine. But honestly, Spider-man has generations of fans to the character's advantage. So anyone they try to push over Spider-man has a tough hill to climb
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