They didnt say they believed they would recapture it, they said "some" of it.
And yep they did say "they are addressing the family market".
Nintendo has always been the most kid friendly console out there.
Necro-bump this 2020: http://gamrconnect.vgchartz.com/thread.php?id=229249
Bumb in 2021: http://gamrconnect.vgchartz.com/post.php?id=9047071