Also to add - businesses now also look at the actual IP as an asset that can be sold. As a analogy, if you think about an IP as a sports team and "winning" as profits, it MAY make some sense to see why the big budget games get developed - even though the profit generated might not match (dollar for dollar) to a lower budget IP.
That is, they may be able to sell the actual IP for millions of dollars, even though they may not have generated a lot of actual cash flow profit of it.
Big Budget IP = New York Knicks (losing)
Small Budget IP = San Antonio Spurs (winning)
More likely than not, New York Knicks is worth much more than the San Antonio Spurs, even though they have won much more.