Darashiva on 01 June 2016
It's not that BvS didn't bring in a lot of money at the box office, the problem was that it needed to bring even more to actually become a huge success for the companies behind it. From what I understood, it had to make at least $800 million to actually make a profit for Warner Bros, since in addition to the 250 million used to make the film, they spent around 150 million to market it.
When you count in all the other parties that are going to take their share of the profits, WB isn't getting all that much from the film.
