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SWORDF1SH said:
But all of Steam's active users are on Steam specifically to play game. How many can be said for Windows?

This.

I'd also like to know how well their widening of audience is actually going. People going on the windows store to get the office suite are not magically going to buy telltale games just because they are there.

I guess broadening your horizon is a good thing, but microsofts attempts to gain control of the gaming space on PC disgust me, so I'm sort of dissaponited in studios jumping on it. Then again Telltale is on virtually anything, wich I always saw as a good thing before.