Is the premise of it just a smaller(more cost effective) Gamepad??
Maybe not more cost effective.
But its thinner and lighter by the look of it.
Also new = no physical buttons, instead touch screen interface allows you to make as many buttons, placed where ever you want.
Think about it, animated buttons.
You cant do that with a normal controller.... might be cool.
Necro-bump this 2020: http://gamrconnect.vgchartz.com/thread.php?id=229249
Bumb in 2021: http://gamrconnect.vgchartz.com/post.php?id=9047071