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No one said a monoply, it should be a consortium. Like a standard for the hardware, for example DVD is a standard technology and many companies make dvd players. In fact having the standard and allowing various electronic companies to make these players would allow for 1 gaming console and yet eve MORE competition between the various electronics companies. As far as innovation and desire to create next gen systems you bet there is motivation there would even be more motivation then there is now. Look the whole point of creating a system is to establish a userbase when Sony has 100+ million in the ps2 userbase, it's truly with a heavy heart that they now have to go out and start all over again losing money on all these systems. But with the consortium, and more factories producing parts for the one standard, electronic companies would sell this system at a profit. They are motivated to start the process over again, because they make money off you buying the new system. And with everyone making the same system, the price of this mass market device would reduce quickly. Think about it if the ps3 starts selling like hot cakes what motivation do they have to lower the price? They have a monopoly on ps3 hardware therefore they have no competition within their own hardware. But if many electronic companies were producing ps3s there would be a price war of sorts(like dvd players) and prices would come down quicker. As for innovation, you'd have even more of it. I said earlier with one system there would be no teams just making the same game for another system, everyone would be making different games. And due to the heavy competition more people would stretch into more creative markets. There would be more interersting peripherals because with one dominate system it would be less risky to create one, and there would be more motivation to do so simply to stand out from the sheer volume of publishers producing software from the same consoles. Think about it! Dividing your game content on different consoles is actually eliminating compeititon not creating it.