The Force Awakens Box Office Thread: $1,73B

[Insidb]

brute said:

Insidb said:
Interesting point: the EU/dollar exchange rate is more favorable than it has been in years, so selling as many tickets as JW or Avatar (especially the latter) will result in greater dollar profits.

Some food for thought.

 

Actually it is the other way around, during Avatar's run it was more favorable (as in the dollar being a lot weaker than the EU), now it is almost tied which will result in less dollar profits.

If memory serves me right, during Avatar's run, 1EU=~1.40$ so that meant 1 billion euros would translate into 1.4 billion dollars, while right now 1EU=~1.10$ which would mean 1 billion euros would equal around 1.1 billion dollars, a loss of $300 million.

Yeah...shit.