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This goes both ways, guys.

Anyone who claims a victory for the Blue Ocean strategy, or that the Wii is reaching out to new gamers, cannot simultaneously claim that the Wii is competing in the same market as the PS360. The whole point of the Blue Ocean strategy is to reach into different markets. 

In reality, it's somewhere in between. The Wii has moved into new markets, but clearly has roots in the old one. That's why it makes sense to compare the machines, and also why it still makes sense for many third parties to release their traditional, "epic", AAA games on the PS360, because that platform's install base is nearly undiluted by anything that doesn't rabidly love the types of traditional RPG/Shooter games that enthusiast gamers love.