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Arkaign said

Perhaps, though I think CoD+Star Wars will probably preclude that from being viable enough to save Halo 5 from being absolutely disastrous in terms of fall-off for the series. 

Now that I think about it, perhaps the overall disaster of October for everyone, that purchasing patterns have simply changed over recent years to the point where October is no longer a 'holiday' month more or less. It's so close to the big sales/deals, and people have seen year after year of great Black Friday and other shopping season specials that they are simply less likely to spend big in October and risk missing a deal where they get $100+ more value in a few weeks time.

In that case, releasing Halo 5 in October might have been disastrous, and we may see Halo 6 moved to a better date in the future.

Halo 5 would have done much more for Xbox brand imho if they launched it say on December 1st. CoD, Fallout, and Star Wars mania would have calmed a little bit and they could claim the only AAA release in December afaik. Releasing 5 days before the end of October kind of put the series legs at risk.

Ah who knows. All we can tell is that absolutely nobody won October, other than consumers that decided to wait for better deals that will surely come.

300k Xbox on Halo month sucks.

275k PS4 on price cut month sucks.

1m or less Halo 5 software sucks.

Maybe both systems can break 1M in November!

I agree with you about october is now more or less not a "holiday" month. I think those sales/deals and BF madness are now affecting october sales as most shoppers are waiting for those. 
Also Halo being release so close to COD and later BF might have an effect on its legs that why i also think UC4 being delayed is a good move either intentional or not because of those juggernaut games releasing at holiday season.

And yeah both console sales for october sucks didn't expect that, but i guess both will have massive november.