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Activision today confirmed that Call of Duty®: Black Ops III is the biggest entertainment launch of the year. In its first three days, the blockbuster title exceeded $550 million in sell-through worldwide, according to Activision estimates. The opening weekend haul is the biggest entertainment launch of 2015, including theatrical box office, music and book launches.

Engagement per player also set a new record for the Call of Duty® franchise. Additionally, fans played more than 75 million hours online in its opening three days.

On PlayStation®4, Black Ops III set a new record as the best-selling digital full game by units sold in its first day of availability in PS4™ history.

During the three-day opening, worldwide sales rose significantly over the previous two years, including setting a new franchise mark, as digital downloads of the game across next generation consoles rose nearly 100% from a year ago.

http://investor.activision.com/releasedetail.cfm?releaseid=942102