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With PS4’s library set to become a far stronger offering in 2016 – Street Fighter V, Uncharted 4 and No Man’s Sky are all among the highly-anticipated console exclusives set for release on the machine – Sony might be forgiven for scaling back its reliance on third-party marketing deals and promotions.

But that won’t be the case, says PlayStation’s European president Jim Ryan.

“We are going to be strong with games that we have developed and we will publish, but third-party partnerships will continue to be important to us,” he told MCV.

“The days of a platform holder working in isolation are long-gone.

“It is a connected ecosystem and relationships with publishers operate on many levels – they will certainly continue to be really important in 2016.”


Not surprising, will be interesting to see which deals they have