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Does Microsoft care that much whether the XBox 360 finishes third? No. It does not matter how far both Nintendo Wii and PS3 finish in front of the XBox 360 by the end of the generation

Being profitable, improving upon the predecessor XBox, building a new franchise Gears of War , gaining third party support, continued growth of XBox Live, selling millions of consoles and software despite the ongoing problem (RROD issue).

Some would say that all current generation consoles would have been successful at the end of the day.