My suspicion is that Sony wanted to publish shenmue 3 and buy the IP. But Suzuki didn't approved. So they went to a path which is win win both parties. As for kickstarter they are using it as free marketing. Better to use gamers money and hype instead of spending yours.
Yu Suzuki doesn't really work for Sega anymore (he's a consultant and contractor now, with his own studio Ys Net), and Sega owns the Shenmue IP. So I don't think that's what happened.
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