Rumor: mountain dew and Playstation partnership.

[KdxlavkdX]

Playstation_awaiter said:

According to a new image on Reddit, a user has spotted a Call of Duty: Black Ops 3 packaging for a Mountain Dew bottle. The bottle is the Berry Lime Flavor, which has been exclusive to Call of Duty promotions in the past.
Currently, visiting the website listed on the bottle – dewanddoritos.com – takes you to their promotion page, which is for PS4’s Warframe title right now. However, the tag line for the website is, “All year long, DEW® and DORITOS® are teaming up with PlayStation® to bring you closer to greatness with rewards for your favorite games.”

The most notable part of that tagline is the partnership with PlayStation, which may hint that Call of Duty: Black Ops 3 may be partnered with Sony for marketing this year; Activision has not confirmed which system or if any system will be getting DLC first for Call of Duty: Black Ops 3.

In addition, the “your favorite games” part hints that this promotion could extend beyond Warframe to Black Ops 3, if the packaging is real.

We’ll update as we learn more.

http://charlieintel.com/2015/05/30/rumor-mountain-dew-game-fuel-promotion-to-return-for-call-of-duty-black-ops-3/

This is pretty interesting. Since they have no significant first parties they seem to be going all out on partnerships.