naznatips on 20 June 2007
| rocketpig said: I've concluded that Pachter doesn't even play games. That's his problem. This industry is fad-based and very picky; if you don't understand what motivates us to buy a certain game or console system, you'll never predict anything accurately. Prime example: Pachter believed that Blu-Ray>Waggle while damned near every gamer out there saw the Wii and immediately thought Waggle>>>>>>>>>>>>Blu-Ray. If you don't understand what drives the consumer to drop $300+, you're doomed to failure. |
Exactly, he has no understanding of what drives the casual market consumer. There is no such thing as brand loyalty in gaming. There never has been. The Sega took tons of NES players, the PSone took even more SNES players, and the Wii is taking PS2 players. Brand loyalty does not exist to casual buyers, and they are what make the market.
