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For the Target locations in my area, it was definitely a Sunday launch to go with the new circular. I'm willing to support the idea that the Bay area is an anomaly, the economy is good and there are a large number of people here. Still, there are clearly people lining up for the console. If it's different where you live it wouldn't surprise me - you have stated that they have been readily available since launch. That's a very different experience compared to what I've seen here.