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Hey at least these ads show you know uhmm err gameplay, mention features that are in the game, show footage of the game and describe the add on wheel for the game. It mentions tricks and vehicles like bikes and mentions online. It is all mentioned obviously but it isn't like medicine commercial with a guy speaking in a monotone voice and anyone watching it will know you can play any one anywhere without having to use big or geeky words like online gaming.

The ad is a parody of the old 70/80s car commercials with a 00 flair. It isn't brain candy nor is it meant to be but it sure as hell gives you more info about the game then any other commercial I have seen in a while including the Wii would like to play ads (which are for the system itself. Why would Ninty do ads for a system with full sell outs instead they do ads for the games now and bring people out. Casuals will look at this and say this game looks fun and are more likely to buy it.

Dodece lighten up man besides your favorite system is the 360 unless things have changed recently.


I think I hear a doll crying somewhere.