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I really don't like when people use the words "free advertisement" for these things, because it's not true. The person playing the game is NOT advertising the game. The reason the majority of people do the Let's Plays and whatever else videos they do is NOT to show off the game. That is NOT the purpose of their videos. If it were, they wouldn't be showing A) The full(or large portion) of the game B) irrelevant voice overs (such as screaming or ranting) and/or C) any potential negative areas for the game.

In the quote I read earlier from pewdiepie is a lot more accurate, it is "publicity" much more than it is "advertisement." Would you consider a bad review for a game advertisement?

People are always overstating the positives with the way things are/were, but negatives are definitely associated with Let's Plays.

This may not be the best choice Nintendo is making, but it has already been stated several times that this is just a Beta. It sounds like, perhaps, Nintendo is open to suggestions.