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Kynes said:

http://finance.yahoo.com/echarts?s=eurusd%3Dx+interactive

Weak euro -> less usd received by the console manufacturer in each sale -> no price cuts.

(this also means very bad news for sony, as europe is a huge market for them)

the yen hit record lows against the euro during the last quarter. Sony was creaming it in over the holiday period.



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