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binary solo said:

Well that was quicker than I thought. But honestly I was surprised to see them put the price back up to $399 in the first place.. This should probably ensure Xb one outsells PS4 on a monthly (NPD) basis in the USA for most of the year. If it doesn't...

MS has obviously recognised that consumers perceive that Xb one is just not as good a machine as PS4, and thus Xb one needs to be at a lower price point. Even though the PR says USA, I wonder if other markets will get an official price cut soon. It's already officially cheaper in the UK right, 325 vs 299?

Nop, UK price point is about 320-230(not exactly sure).

300 is retailer discount, just like ps4 and then XBO were 280 2 weeks ago on Amazon UK for a while. UK market is quite competitive.