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Maybe they cared more about profits than loss-leading simply for the sake of one month of sales bragging. Sony has dominated the past 12 months, MS was pretty much giving xones away and Sony still sold a lot of consoles. If MS keeps xone at $350 with two games, one of which a $60 AAA making the consoles more like less than $289.99, then yeah, Sony would need to have a price reaction. Until then PS4 is still dominating world wide sales and is competing neck and neck in the states despite being priced significantly higher.