I think they can afford to keep their price as it's only $50 more and they can still make a profit but if MS was $100 less and they don't make a move then they will lose market share. This was why the 360 had such a big share in US and UK. We can say all we like about losing $$ but MS is printing money while Sony can't afford to bleed more. To those who don't think MS can afford to do so if they really want to win - take a walk back to memory lane. Internet Explorer was developed and launched for free. It had 0% share while Netscape basically owned the market. Now Netscape is gone. WordPerfect and Lotus 1-2-3 had 90%+ market share... now who uses those. If MS wants to win the living room at all cost and price the One at $199 to launch even if it meant they would lose money to gain share, Sony will be in big trouble. The difference now is Bill Gates is no longer the CEO and MS is not the same company anymore.
Personally I prefer if all three players have good market share to keep them all innovating. As soon as you have a player too dominant, you have complacency. Look at iPhones - they have pretty much stayed the same for years until Android started to eat away at it's market share. But imagine if Apple launches an iGame box even for $800, you will have all the Apple fans line up around the block and buy 40 million of them in a year.
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