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RenCutypoison said:

Going after casuals is not a bad strategy, but they went after non-gamers, who ended up having no interest in a newer console, so didn't buy the next nintendo homeconsole.

Edit : All casuals didn't move mobile. COD and sports games still sell very well.

Sports game players aren't casuals. I buy many games every year at full price ($70), more than most of you, but I also buy FIFA every 2 years.