Gamer do not exist in a vacuum so why should reviews? Public perception is largely based on expectations and past experiences. In reviewing games in a way which takes these things into account, the reviews will be more tailored to their target audience (people who play a decent amount of games and care enough to visit game sites).
I think that the perception of reviews need to change just as much as the reviews themselves. People need to realize that reviews are a persons professional opinion, and as such hold some bias and personal factors. That is not really a negative per se, it just needs to be kept in mind.
As for the perfect review, look up the extra credits episode on game reviews....they discuss some of the problems with modern reviews and how to move forward. Basically it boils down to better review mechanics instead of eliminating bias (if i remember correctly)
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