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This is silly and seriously a perfect of example of a first world problem. These "ads" are hardly intrusive and in most cases are relevant and interesting to me. For example, when a new games with gold comes out it's put front and center for me to download. If there is a super sale it notifies me on the front page. At the same time, I can always access my primary game, (the game in the DVD drive), and pinned apps on the pinned tile. I only have an issue with one ad and it's the bottom right hand corner that sometimes plays loud sounds when I hover over it accidentally but otherwise I have no issues with it.