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You really need to target the core gamers earlier than this if you want to get them on board. They watch E3, and Gamescom the year your console comes out. They keep track of what the launch price will be; what launch games will be there and whether that exclusive you're pushing as being the main game for the console is actually on other consoles.

Going after that audience now is fine and certainly not a lost cause, but if that was their intention then they should have been aiming for that far earlier than they did; and with a clearer message than they had (because forced Kinect & forced DRM really won't appeal to many core gamers, apart from the ones who were already on Microsoft's side).