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I got my Wii U a while ago, it was bundled with New Super Mario Bros U and I also didn't get a club Nintendo code packaged with the game. They probably just do that for their bundles of Wii U for whatever reason. Found it kind of annoying at first but nothing you can really do about it. I did however get a survey a week after I bought the bundle which gave me some points but not the full 50 I would have gotten if I had actually bought the game.