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It's so much about giving gamers what they want. MK8 is that: it's exactly what people wanted from MK on Wii U, and then some.

SM3DW was not. It's a great game, but people were expecting either SMG3 or something really fresh and graphically impressive. And it has a dorky name.

NintendoLand was not. It was something nobody wanted. And it has a dorky name.

DK:TF was not what gamers wanted right now. They wanted Metroid or a new IP. And it has a dorky name.

NSMBU was not innovative at all. That's not what gamers wanted. And the name was uninspired.

This goes back a long time. It was the same with Mario and Zelda on the Gamecube. If Nintendo gives gamers what they want with classic franchises, we lap it up. If they don't, we reject it, no matter how strong the Nintendo brand. It's so simple.

Good name. Fresh theme. State-of-the-art presentation and features. Print money.