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Nintendo's portion of the gaming audince last was a crowd that were not gamers. They were a new audience that played gaming in passing because the device made gaming simple for everyone and their grandmother to play. Nintendo had gone from 20+ console owners to 100 million within a generation and the majority of those consumers could not be tracable back to the generation before hand. Analysts had applauded Nintendo in the beginning for a finding a new market of gamer because these people typically showed no sign of gaming nor about caring about games hence why Nintendo first party was the main thing that sold on the Wii and a handful of third party.