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Cobretti2 said:

well someone (i.e. facebook or a google) had to get in before micrososft did. From facebooks perspective they probably wanted to block out google more.

Yes, I'm guessing this as well. Facebook has a history of buying apps/ programs to compete with other businesses like Instagram and the like. Most have been failures, but they also just recently bought a texting app for 19 billion dollars - one that Google also bid on. Facebook is probably anticipating this to be the next big thing and wants to get a leg up on the competition.