| DJEVOLVE said: I don't know by the Fall, if this continues they will take a $100 off with no issue. Remember they are taking a hit on the Titanfall bundle with the free game, Why would they do that at all if worried about Profits only. Market share is a huge issue, they know this, so does the board. |
It's really not a big loss.
The Titanfall bundle includes an online voucher (something they did for Kinect bundles) which means no added cost as far as inventory goes, not that a hard copy of a game costs more than $5 produce, but vouchers are still preferable to hardware manufacturers.
Second, and more importantly, Titanfall is for all intents and purposes, an online only game. There is no single player campaign, meaning anyone who wants to play the game will be subscribing to XBL Gold. The bundle comes with 30 days of service. If the buyer wants to keep playing their free game, they'll have to renew. So, Titanfall is actually the perfect game to bundle.
