I've actually been wondering if EA are really the masterminds behind this. If you look at all the hype on forums for Titanfall it's really one of the few things the Xone has over the PS4 right now. This means that EA basically has them by the balls and can demand bundling or retract exclusivity for this or future Titanfall games. EA have pushed their weight around when they were in advantageous positions before, I don't see why they would be passive right now when Microsoft needs them so much. I'm not trying to make EA out as some sort of demon, but as a business they can't afford to be an altruistic saint either.