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SweetTalia said:

Yes, it is desperation but at the same time it is Genius from the other side. In the UK, xbox one sales will have a higher chance of going up [considering all those 360 owners waiting to make that jump]. 

I don't really see how it is genius. I mean, it's quite a solid move but it's not very complicated. Microsoft was already going somewhere big with Titanfall anyway, this bundle can't really be a surprise.