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Generally speaking I think most 360 buyers were quite happy with their purchase long term (RROD issues aside).

The main thing is those people want a next-gen console and the PS4 is $100 cheaper with the same third party games. Halo is a big franchise but it doesn't tip the scales that much (neither does any Sony IP) ... it's all about where can I get the third party games and right now Sony is offering a more attractive proposition for a next gen machine with the better pricing.