Alby_da_Wolf said:
I get your points, but reacting this way instead of just ignoring it or downplaying it in a more aloof way, they acknowledged it before users' eyes and they gave it more visibility. Even with all its limits highlighted, users like my mom could think "OK, MS, a competitor, just confirmed a Chromebook does everything I need". |
You are right that in most cases it is best to play the ignore card...but this case I think is slightly different. Every time I go to Best Buy or similar they tend to merge Chromebooks with Windows laptops in the same section and not really clearly indicate which is which. On the website too that Samsung ARM based Chromebook looks like a hot property for $249, especially to someone that isn't computer savy.
I think Microsofts strategy here is to raise awareness and educate the world that this other product does exist, and that it isn't as good as Windows yet is similarly priced.