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Before anything, the most important decision it needs to make is decide who, exactly, should be its target audience. What the Wii U demonstrated so effectively was that trying to entice both core and casual gamer fails to work on either.

"Nintendo was dead to us very quickly," one EA source told me when asked about why the publisher fell out with Nintendo so soon after committing to the system.

"It became a kids IP platform and we don't really make games for kids. That was pretty true across the other labels too. Even the Mass Effect title on Wii U, which was a solid effort, could never do big business, and EA like Activision is only focused on games that can be big franchises".

Candid words but helpful feedback. If Nintendo wants to entice the core gamer, it must summon meaningful support from the third party publishers who earn their crust with berserk and shouty war games.

http://www.computerandvideogames.com/446277/blog/nintendo-must-reinvent-itself/

http://www.neogaf.com/forum/showpost.php?p=98068925&postcount=1